In an effort to be inclusive Cleveland Museum of Art (CMA) launched its Picturing Motherhood Now exhibit with the intent to invite diverse communities into the museum. The project’s goal was to heighten the awareness of the exhibit to Black and Hispanic young adults showcasing what CMA had to offer. CMA wanted to strengthen its connection with the surrounding community – specifically Black and Hispanic communities.
Singleton & Partners creative team successfully recruited well-acclaimed poets both nationally and locally and developed videos with an organic artistic direction that would specifically connect to the Black and Hispanic communities using the spoken word genre. Using an artistic flare both videos showcased cultural artistry and were well received by the community.
The videos were used to support Cleveland Museum of Art social media initiatives on Facebook and Instagram. The museum received a lot of reposts and engagement with surrounding and digital communities.
The videos were well received by both internal and external audiences motivating Cleveland Museum of Art to submit for the Addy Awards.
Ohio Department of Insurance
Minority Focus Campaign
Media Buying & Planning
The Ohio Department of Insurance (ODI) contracted Singleton & Partners to implement a paid media campaign to alert Ohioans of the health insurance registration deadlines and to answer common health insurance questions. The project’s purpose was also to bring awareness to the health insurance registration deadline amongst Black, Hispanic and rural communities throughout Ohio.
An additional the goal was to increase registration and website traffic through strategic media ad placement. Singleton & Partners accomplished this with a comprehensive media campaign that included broadcast, social, OTT, radio and print.
The paid media campaign ran across TV, OTT, cable, social, online, radio and Minority Newspaper Weeklies.
The campaign was a 70-30 fall enrollment flight with 70% focusing on minority audience and 30% on general market.
Campaign exceeded its goal with a total of 39 million impressions.
Ohio Department of Job and Family Services
Outreach Media Resources
Creative/Artistic Direction, Message Development, Graphic Design, Production
The Ohio Department of Job and Family Services (ODJFS) needed to create a toolkit of creative assets for its “Ohio Means Jobs” programs throughout the state of Ohio-totaling 83 centers. The assets in the toolkit would be used for several media platforms that included social media, broadcast TV and radio, OOH, OTT, print and other promotional opportunities.
Working with our in-house creative service team, Singleton & Partners developed over 500 assets to meet the needs of the program. S&P creative team includes a creative director, visual communications manager, experienced videographers and an experienced project manager. The S&P used its sister company, S&P Worklab a 3,000 sq ft state-of-the-art facility to give ODJFS unlimited access.
S&P planned, created and implemented a Media Resource Guide consisting of over 500 customizable media assets. The resource guide was shared with each of Ohio’s 88 counties.
The customizable media assets included original messaging and unique graphic design. The assets developed included static ads, digital ads, short and long version videos, customized assets for direct mailers, flyers, e-mail blasts and brochures.
Singleton & Partners
Creatively Reaching Everybody Everywhere Through Diverse Marketing Solutions