Ohio Department of Health
Creative/Artistic Direction, Production, Media Buying & Planning
Under Governor Kasich’s administration, Ohio Department of Health was tasked with educating parents, family members and the community at large about the proper way to place infants in their cribs to sleep. Every week in Ohio 3 babies die in unsafe sleep environments. The creative strategy was to produce a video which served as a tutorial for new parents, demonstrating how to safely put babies to sleep. Assets ran on multiple media platforms.