Our plan went everywhere our audience went. Our media mix spanned high-reach channels and hyper-targeted platforms:
This powerhouse approach fused traditional and digital, broad reach and precision targeting, to ensure our message resonated loudly and clearly.
With our plan in place, we executed a statewide rollout tailored to reach the right people in the right places at the right time. Every placement—from print to programmatic—was calculated and budget-aligned.
And we kept an eye on it every step of the way, optimizing in real time with our proprietary Marjorie™ dashboard. This allowed us to adjust flighting, boost top-performing channels, and ensure every dollar delivered maximum value. And with our team overseeing creative production across every platform, the audience experienced a unified, compelling message at every touchpoint.
When the campaign concluded, we had a story of success. The End of Campaign Report detailed everything from key performance indicators (KPIs) to CTR, CPM vs. target, and outstanding SEM metrics. Then, we buttoned up every invoice, every vendor reconciliation, every last quality check, ensuring timely payments and flawless execution.
The results blew expectations out of the water! These numbers represented real people reached, real conversations started, and real change sparked.
Whether you’re launching a campaign, building community trust, or planning a high-profile event, Singleton & Partners brings strategy, creativity, and experience to the table. Let’s work together to connect with your audience in meaningful ways.