Event Planning Case Study: OhioMeansJobs.com

Posted on May 3, 2015 |


Overview :

Event Planning Case Study: OhioMeansJobs.com

In spring 2015, Singleton & Partners was commissioned by OhioMeansJobs.com to plan and execute six career fairs throughout the state of Ohio. The career fairs began in the morning with a session for employers featuring a speech from a regional keynote speaker. After the speech, OhioMeansJobs.com reviewed the website’s new design and features with employers and showed them how to utilize it to find new talent. The afternoon was reserved for the exhibit-style career fair where jobseekers had an opportunity to learn more about specific companies and positions.

Solutions

From March to June, Singleton & Partners used a multi-tiered approach to recruit employers to participate in the career fairs. Using a combination of collateral, grassroots and media placement tactics, employers learned about the career fairs from many touch points throughout the day. Singleton & Partners also developed a website that served as an important component of disseminating information and registering employers and jobseekers.

Outcome

The events were a great success, with many employers reporting they have built a database of highly qualified candidates. These career fairs were important to the various communities served because job seekers had a chance to connect face-to-face with potential employers.
Notable Successes:

  • The Cincinnati career fair had approximately 110 employers and 600 jobseekers in attendance.
  • The Toledo Police Department traveled around the state to four of the career fairs looking for new talent.
  • One employer reported hiring 11 veterans, all who attended the Toledo career fair.

The employers included:

  • Advantage Sales and Marketing
  • Aflac
  • Carrols Corporation
  • Cintas
  • FedEx
  • Fifth Third Bank
  • Home Depot
  • Horseshoe Casino
  • Kings Island
  • Kroger
  • Lowe’s Home Improvement
  • Swagelok
  • T.J.Maxx
  • Target
  • Time Warner Cable
  • University Hospitals
  • UPS
  • Walmart

In order to promote each career fair to the community, Singleton & Partners secured interviews with 11 radio stations around the state and one pre-taped broadcast television interview with Spotlight 5 on WEWS in Cleveland. The video can be viewed here.