America is a collection of truly unique people — and just like them, no two marketing campaigns are the same. In marketing to growing populations today, buzzwords abound — total market, cross-cultural and integrated marketing, to name a few.” Regardless of the term, what matters most is the results. Using our decades of experience in the multicultural industry, Singleton & Partners can develop inclusive marketing strategies to ensure your brand fits today’s changing cultural landscape. What sets us apart? We are a diverse group of marketers using research and insights to deliver exceptional results.
The USA is leading the way in multicultural purchasing power—minority populations continue to increase. With a combined spending power of more than $2 trillion, African Americans and Hispanics are ideal targets for your campaign!
It takes a level of expertise to get media buying results in an oversaturated market. Our media buyers have a sophisticated grasp of blending traditional and new media.